Let's think of it this way. Schools are going to start around now and with so much advanced technology these days, schools would need a website to be able to reach more people. Certain schools may want to take this further, so they may want a professional web designer to do the designing for them. It's also possible that a school that had a website decided it wanted (in symbolism of a new school year) to create a completely new one with the latest features. New web pages, better research facilities, online libraries, etc. etc.
Today I got worried. And I probably should sleep more.